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About Us

Born in Brighton, England spring 2016, Happyology has been offering distinctive contemporary childrenswear that are favoured by customers home and abroad. Led by Creative Director Jessie, Happyology designs all its collections and prints in-house in our English countryside studio.

Happyology refers to the happiness of childhood. Children’s creativity and their imaginative worlds are the constant inspiration behind the brand. Each of our design is created with children’s needs and lifestyle in mind, handcrafted responsibly to the highest standards.

Happyology’s style lies in its unflinching colourways, effortless silhouettes, sophisticated tailoring and use of traditional hand embellishment details. 

Happyology pieces are made with premium materials and produced in places where local tradition and craftsmanship have developed the best working skills. We believe that excellent quality and care for details are the way forward in making sure that our clothes will be timelessly beautiful and cherished for generations.



The unique colour palette, exquisite fabrics and delicate prints make each Happyology style stands out. We design all our prints in-house and develop novel materials that celebrate Happyology’s essence.


Precise sewing, delicate embroideries, soft linings and assembled patterns – we pay attention to every detail to optimise the look and comfort, and hand embellishes wherever possible to promote traditional craftsmanship.


We put quality at the core of everything we do. Our factory uses the most advanced, efficient and pro-social technologies and practices and implements quality control in every step of our supply chain process.


We test even the littlest details – cords, drawstrings, zips, buttons, PH, chemicals and many more. Happyology partnership with SGS to carry out professional laboratory tests on each garment to make sure it exceeds the most stringent safety requirements.