We believe that every child deserves to be dressed beautifully every day with quality clothing that is sustainably, ethically and responsibly made with love and extra care. We create effortless silhouettes that celebrates children’s lifestyle and source the best and luxe fabrics to bring those designs to life. We believe that great quality and attention to details are the way forward in making sure that our clothes will be timelessly beautiful and cherished for generations.
Happyology refers to the happiness of childhood. Children’s creativity and their imaginative worlds are the constant inspiration behind the brand. Each of our design is created with children’s needs and lifestyle in mind, handcrafted responsibly to the highest standards.
Unique colour palette, exquisite fabrics and delicate prints make each Happyology style stands out. We design all our prints in-house and develop unique fabrics that celebrate Happyology’s essence.
ATTENTION TO DETAIL
Precise sewing, delicate embroideries, soft linings and assembled patterns – we pay attention to every detail to optimise the look and comfort, and hand embellishes wherever possible to promote traditional craftsmanship.
We put quality at the core of everything we do. Our factory uses the most advanced, efficient and pro-social technologies and practices and implements quality control in every step of our supply chain process.
HEALTH AND SAFETY
Even the littlest details are tested – cords, drawstrings, zips, buttons, PH, chemicals and many more. We carry out laboratory tests on each garment to make sure it exceeds the most stringent safety requirements.